Know what your business is worth —
before you decide anything.
A fixed-fee, three-week review for founder-led Malaysian companies: an independent view of value on the basis a buyer would actually use, the issues that would surface in due diligence, and the realistic buyer landscape. No obligation to sell. Strict confidence.
From signed NDA to written report and private debrief — a fixed scope with a fixed timeline, run personally by the principal.
Scaled to size and group complexity, agreed before signing — and credited in full against a later sale mandate with H2.
Malaysian SME owners report no clear succession plan. The Diagnostic is the fact base every option depends on — keep, transition, or sell.
A fixed-scope report — the same homework the best-prepared sellers do years early.
Inside the report
- Indicative valuation range on normalised earnings and current market multiples — including what regional and cross-border buyers are paying
- Normalised earnings analysis — your P&L restated the way a buyer's advisor will read it, before a buyer does
- The top five value detractors — and a practical 12–24 month plan to fix them
- Buyer landscape — the realistic categories of acquirer for a business like yours: local, regional, Japanese, Chinese
- Deal Readiness Score — a single benchmark of how prepared the business is, and the roadmap to improve it
Who this is for
Founder-owners of Malaysian companies — typically RM10–100 million revenue — thinking about succession, a partial sale, or a full exit in the next one to five years.
When a buyer's analyst opens a founder-led P&L, the first hour is spent making the profit smaller: one-off gains removed, family payroll adjusted, related-party rent restated. The owners who run that exercise on themselves first walk into every conversation knowing what will survive scrutiny. It is the cheapest negotiating advantage available in M&A.
Three steps. Half a day of your time.
NDA and documents
A mutual NDA is signed before anything changes hands. You receive a short document checklist — typically three to five years of financials and a handful of operational items.
Review and discussion
The principal reviews the financials and spends a half-day with you on the business — the numbers, the customers, the people, and what you actually want.
Report and debrief
Within three weeks you receive the written report and a private debrief session. What you do with it — keep, fix, transition, or sell — is entirely your decision.
A fixed fee — that becomes free if you go further.
The structure
The Diagnostic is a fixed fee, scaled to the size and complexity of the group and agreed before the engagement letter is signed. There are no hourly rates and no scope surprises.
If you appoint H2 Advisory on a sale mandate within 12 months, the Diagnostic fee is credited in full against the success fee — for owners who go on to transact, the Diagnostic effectively costs nothing.
Why it matters
The absence of a number has a cost: decisions deferred, options narrowing, a sale that eventually happens on someone else's timetable at someone else's price.
Questions owners ask first.
Does the Diagnostic commit me to selling my business?
No. The Diagnostic is a fact base, not a sale process. Nothing is marketed, no buyer is contacted, and no process begins. Most owners use it to decide between keeping, transitioning, or selling — with real numbers instead of guesses.
How confidential is the process?
A mutual NDA is signed before any document changes hands. The work is done solely by the principal, no third parties are involved, and the report is delivered to you alone.
Why is the fee fixed?
The scope is fixed, so the fee is too — scaled to size and group complexity and agreed before the engagement letter is signed. If you later appoint H2 Advisory on a sale mandate within 12 months, the Diagnostic fee is credited in full against the success fee.
What does H2 Advisory need from me?
Three to five years of financial statements, a short document list, and about half a day of your time in discussion. The report and a private debrief follow within three weeks.
Start with the number. Every other decision follows.
A confidential conversation with the principal will establish whether the Diagnostic fits your situation — and costs nothing. Most owners leave that first call with a clearer view either way.