A consultancy built around one principal — not a pyramid.
H2 Advisory Sdn Bhd is a corporate finance advisory firm in Shah Alam, Selangor. Mandates are led personally by the Managing Director through to close, on a deliberately small number of engagements at a time. The firm exists because a particular kind of work — cross-border, multi-jurisdiction, often multi-year — rewards a senior practitioner with both investment-banking and principal-side experience, working without a pyramid of staffing.
Ho Ming Hon
Founder · Managing Director
Ho Ming Hon is the founder and Managing Director of H2 Advisory. He has spent more than twenty-five years in senior corporate-finance roles, split almost evenly between investment banking and the in-house Head of Group Corporate Services position at a Bursa Malaysia–listed multinational.
Foundations — CPA & Price Waterhouse
Ming Hon is a Certified Public Accountant (CPA) by profession. He began his career at Price Waterhouse in Audit and Business Advisory, continuing through the firm’s global merger to become PricewaterhouseCoopers — where he was first exposed to the rigour of financial reporting, valuation and the cross-jurisdictional work that would later define his M&A practice.
First decade — Investment Banking
From the early 2000s, Ming Hon advised Bursa Malaysia–listed PLCs and their controlling shareholders on initial public offerings, reverse takeovers, distributions-in-specie and court-sanctioned restructuring. Mandates included the IPO of a mobile-messaging technology company on the ACE Market that ranked among the best-performing listings of its year (+422% within months), the court-sanctioned group-wide restructuring scheme of a Malaysian steel-and-diversified-industrial group covering four Bursa-listed entities, and the RM 4.3 billion distribution-in-specie demerger of a major Malaysian retail group.
Second decade — In-House Principal
From 2005 onwards he was the Head of Group Corporate Services of a Bursa Malaysia–listed multinational stationery and writing-instruments group, leading its cross-border M&A, capital-markets activity and restructuring through to its eventual divestiture. Programmes included the ~RM 330m reverse-takeover acquisition of a Swiss-headquartered global writing-instruments group; the ~RM 215m acquisition of a German heritage stationery group; the ~EUR 266m Frankfurt Stock Exchange listing of a German operating subsidiary — combined with a rights issue and offer for sale, understood to be the first transaction of its kind in Germany; a multi-year UK and Swiss pensions defence carried through the UK High Court, Swiss High Court and Swiss bankruptcy proceedings; the ~EUR 81m disposal of a German logistics property to a US fund and associated ~RM 399m special distribution to shareholders; and ultimately the 2023 flagship cross-border divestiture of the European stationery portfolio for ~EUR 168m, followed by a ~MYR 695m capital repayment.
Today
Ho Ming Hon founded H2 Advisory to make that mandate-led, principal-side experience available to a select group of clients — founders considering an exit, listed-company boards contemplating cross-border M&A, sponsors needing a senior practitioner who has lived through the long-tail workstreams that make a divestiture actually close.
Selected Expertise
- — Cross-Border M&A (DACH, ASEAN, Greater China, LatAm, UK)
- — IPOs & Listings (Bursa Malaysia, Frankfurt Stock Exchange)
- — Court-Sanctioned Schemes (s.176 / GWRS)
- — Divestitures & Carve-Outs
- — Capital Repayments & Solvency-Test Workstreams
- — UK Pensions Act Defence
- — Distribution Strategy & Brand Architecture
Jurisdictions
Malaysia, Singapore, Hong Kong, China, Japan, Korea, Indonesia, Thailand, Vietnam, the Philippines, Germany, Switzerland, Austria, the United Kingdom, France, Belgium, Italy, the Czech Republic, Mexico, Colombia, Argentina, the United Arab Emirates.
Mandate-led. Senior-led. Small by design.
Engagement
Mandate begins with a confidential briefing. Where the firm can be useful, an engagement letter follows. Where it cannot, a referral to a more appropriate adviser is offered — a small practice survives on this kind of triage.
Execution
One principal leads from the first call through completion. There is no analyst-to-partner relay, no junior handover. Where specialist counsel is needed (UK, Swiss, German, antitrust), it is coordinated by the principal, not delegated to an associate.
Long-tail
Most cross-border mandates have post-completion workstreams: integration, regulatory follow-through, pension-scheme closure, statutory liquidator coordination. The firm stays with the work through this tail.
“The most useful work I have done has rarely been the cleanest workstream — it has been the question that sat across several at once. That is the work this firm exists for.”Ho Ming Hon · Managing Director